The past decade has witnessed the emergence of a new generation of hotel PMS with the introduction of agile, flexible, and cost-effective cloud-based solutions; however, since many hoteliers prefer to stick with their tried-and-true, if not slightly out-of-date, PMS systems, IT spending and investment in the hospitality industry have been relatively low when compared to other sectors.
A recent survey revealed that in 2015, 4.9% of hotel revenue was assigned to the IT budget, up from 2.7% in 2014. Similarly, software accounted for 12% of hospitality IT expenditures but is expected to expand at a rate of 7% annually from 2015 through 2018, outpacing other areas, and 22% of hotels identified cloud migration as their top IT priority in 2015.
It is not difficult to understand why some hoteliers are looking to modern technologies to increase operational efficiency and enhance client engagement. Here are only three (of many) modern hotel PMS trends.
3 Trends in Modern Hotel PMS Technology
- Cloud
Cloud computing is already the norm in many industries and businesses, and it is gaining popularity in the hospitality industry. Cloud provides a platform for innovation and can enhance the effectiveness of corporate processes, which can become a significant source of competitive advantage.
The cloud’s greatest advantage is its low cost. Conventional hotel PMS installations and service contracts are frequently costly and frequently obsolete. Working in the cloud eliminates the need for on-premises server infrastructure and the costs connected with it; it is also dynamic and scalable for the future. In addition to these cost savings, cloud-based PMS offers instant benefits such as remote login for real-time access at any time, distribution management, automated tasks, multi-property administration, mobile guest journey, and real-time data analytics.
- Guest Engagement
One of the most appealing aspects of cloud technology is its capacity to aggregate (from numerous sources) all relevant guests stay information and preference data.
This data enables hoteliers to promote real-time offers and sell personalized, relevant ancillary products, services, and packages to the correct clients at the right time of their trip and the moment of their decision. A further advantage of cloud PMS over legacy hotel PMS is the ability to access data from any device at any time, allowing staff to connect with guests via their preferred method of communication and freely move around the hotel to service guests directly.
- Sleek Design
Built with graphic-driven interfaces, hotel PMS offers a simple user experience that enables employees to be taught fast; even the least tech-savvy members of a hotel’s staff may simply have access to the required information.
As we have become a mobile generation, businesses must now be mobile as well. With the growth of cloud-based property management systems, hotels can now invest in powerful tools without having to bear the enormous cost of infrastructure; tools that enable hoteliers to significantly reduce costs, boost efficiency by simplifying processes and automating operations, improve the bottom line, engage with guests in real-time and provide a personalized experience, resulting in increased customer satisfaction and higher profits.
Conclusion
Ezyinn has provided its clients with cutting-edge Hotel Property Management Software (PMS) for years. Our hotel PMS is designed to streamline all hotel operations and improve staff retention and guest satisfaction. If you are looking for a trustworthy and user-friendly hotel PMS, please contact us today at (408) 715-3635 for a free demo.
