Online Management: 5 reasons why you need an ORM for your hotels.

5 reasons why you need an online reputation for your hotels | Ezyinn PMS

If you manage a hotel or motel, you understand the significance of on-line reviews. One awful review can have a drastic impact of your business. However, you furthermore may recognize which you cannot please every body all of the timethat’s where an ORM comes in. An ORM will help manage any negative online reviews and minimize their impact on your business.

What is ORM or Online Reputation Management?

Online reputation management is the exercise of monitoring, influencing, and repairing the recognition of a business at the Internet.

ORM can involve :

  • Protecting an individual or business’ online image through suppressing negative search results.
  • Increasing positive results.
  • Removing unwanted content from the Internet.

ORM for hotels & motels

ORM is essential to protect your online reputation because it can impact booking rates, revenue, and brand value. People’s leading platforms to share their experiences about hotels are review websites like TripAdvisor, Expedia,, Agoda, Facebook, Twitter, and Google+. By managing your online reputation, you can make sure that the majority of the conversation is positive and that any negative reviews are addressed quickly and effectively.

Why do you need ORM for your Hotels & Motels?

Online reputation management (ORM) is the process of monitoring, managing, and influencing the online reputation of a business or individual. ORM for hotels is essential to protect your brand and ensure that your guests have a positive experience when researching and booking your hotel online.

Here are five reasons why ORM for hotels is so important:

Online Reputation Management (ORM) is one of the most critical aspects of marketing for hotels. Here are five reasons why:

  1. 97% of people research a hotel online before making a reservation.

Online travel research is nothing new. A study by Google in 2016 showed that 97% of leisure travelers and 94% of business travelers research hotels online before making a reservation. So what does this mean for hoteliers? If your hotel’s website is not up to par, you are losing out on potential business.

You can do much to make your hotel’s Internet site better, more user-pleasant, and appealing to potential guests. Some of the most important things include creating high-quality photos and videos of your property, writing informative and keyword-rich descriptions of your rooms, etc.

  1. 85% of people trust online reviews

85% of customers agree with online opinions as a whole lot as personal recommendations. As a business, it is vital to have an Internet presence. This means having an Internet site and being energetic on social media. It’s additionally essential to ensure that your online presence is credible. One manner to make your online presence extra credible is to get reviews from customers.

 If you have good reviews on your website and social media, potential customers will trust your business. Having good reviews also helps with SEO since Google considers how many positive reviews a business has when ranking them.

  1. Negative reviews can significantly impact a hotel’s business.

ORM is essential for businesses in the hospitality industry because the public tends to research hotels before making a reservation. So, if you are now no longer actively dealing with your online reputation, you may be dropping out on a variety of businesses.

  1. ORM can assist motels in controlling their online recognition and guarding their brand.

ORM can help hotels protect their brand and manage customer feedback and complaints.

Hotels can use ORM to track and respond to online reviews, post positive content about their hotel, and suppress harmful content. ORM can also help hotels identify and address any potential online crises before they become a problem.

  1. ORM is an essential part of any hotel’s marketing strategy.

In the past, reputation was built by word of mouth, but today, it can be significantly damaged in minutes with a negative review on social media.

A recent study by Cornell University showed that a one-star rating difference on Yelp could lead to a 5-9% decrease in revenue. ORM is essential for hotels to protect their online reputation and ensure that potential guests see the best version of their business.

What EzyInn will do to ensure an excellent online reputation for your Law Firm

There are a few key ways in which we manage your hotel’s online reputation :

  • Monitor TripAdvisor and other review sites for negative feedback.
  • Respond to negative feedback quickly and politely.
  • Use positive reviews to offset the negative ones.
  • Claim your business listing on Google and other search engines.
  • Monitor social media for marketing opportunities.

You can review it by going to our Internet site at EzyInn or contact us today at (408) 715-3635 to learn more about ORM or our different digital services. We will be glad to reply to any of your questions and assist you with them.


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